Video marketing is a powerful tool to increase brand #awareness, boost customer #engagement and convert #leads into #sales. But great tools don’t automatically lead to success in marketing anymore just because... Indeed, it can be counterproductive to assume that throwing money into video will fix all your problems without thinking very carefully about exactly how you expect it to help. Nowadays, everyone thinks that digital marketing is just a matter of ads and that anyone i

How to take advantage of current video trends to grow your project or business. 86% of businesses use video as a marketing tool, holding steady from last year. Video now is a key priority for marketers with usage and spend both, overall, increasing in 2021, and will increase again in the next 12 months. People are watching more videos online than ever before – actually, the amount of online videos they watch has almost doubled since 2018. #Marketers feel more positive about t