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The Big Opportunities for Video Marketing in 2022

How to take advantage of current video trends to grow your project or business.

86% of businesses use video as a marketing tool, holding steady from last year.

Video now is a key priority for marketers with usage and spend both, overall, increasing in 2021, and will increase again in the next 12 months.

People are watching more videos online than ever before – actually, the amount of online videos they watch has almost doubled since 2018.

#Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence #traffic, #leads, #sales, and #audience understanding.

Consumers continue to use video as a key part of their journey with brands and are excited to see even more video content in the year ahead.

So how can I create great videos to increase ROI?

#1 - Create a content plan based on your niche audience.

You may be creating a #great video, but if you're not thinking about who you want to see and hear it, it's going to be hard to get their attention. How do you do that? Understand where they are, how they behave, what #interests and problems they have, and how you can help them solve them. Connect with their #emotions and focus on giving them a unique experience in each video.

#2 - Go where most or correct people are

It depends a lot on your type of business, but understand what #channel the users you want to #attract or #convert use, or if you don't already know, go where the most people are that can point you in the right direction.

“Stop thinking of ‘Video Marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore

Tip #3 - Understand and think about the #purpose

Suitably select the type of content you want to create based on your business #goals, the stage of the #funnel, and the needs converted into solutions for your #audience.

Nearly 9 out of 10 people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness.

In many ways, with people spending more time at home – working remotely – the demand (and consumption) of video has accelerated. Take advantage of it!

To sum up my fellow

The video looks set to continue its ten-year overnight success story into the coming decade. These stats paint a picture of a #media type that's almost universally popular among both marketers and their audiences, helping achieve a number of incredibly important goals.

Do you need anything else to start growing with videos?


313 cinemarketing is a cool, ethical & innovative video production company with the capacity to create video anywhere, in any format, using an international talent network.

Need a video project in mind and don't know where to start? Schedule a free session to find out how we can help you.

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