Developing video #content is new for a lot of businesses or institutions, so you can never stop thinking about new ways to approach the process.
With that in mind, here are 7 video marketing #thoughts from industry leaders that are sure to keep you motivated and have your sights aimed at accomplishing all of your marketing & business goals.
#1 Video is More Than Just #Advertisement
“…As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” – Larry Weber
A video marketing thought that speaks to the heart of social media video marketing, the message behind these words is that when appealing to voluntary viewers, keep in mind that they don’t want to be advertised in the traditional way. If you fill up all your YouTube channels and Facebook feed with infomercial-style videos, don’t expect to see any dramatic increases in conversions.
Instead, people want to learn and obtain information about a company or product they care about. They want to maximize their return and get the most out of it. Creating videos with this in mind will go the furthest in generating video marketing success.
“The amount of information contained in one single frame can take three pages to describe. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.” – Lisa Lubin
Another self-explanatory video quote but one that will remind you why video is dominant. It also serves a reminder to keep videos concise as a primary reason they’re preferable to text is due to brevity.
#3 Video Marketing Generates #Audiences That Become #Clients
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott
The inspiration behind this video marketing quote is clear. There are plenty of avenues to garner attention for your company and products, but a lot of it isn’t organic. Instead of going out of your way to seek people out and shove your product in their face, create an awesome video, publish it for free and let them come to you. That way, not only will you save a lot of grief, but the customer response you do get will be generated from a position of genuine interest.
#4 The #Efficiency of Video
“Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss
Video has such a foothold in the marketing world because it gives you the most out of your investment, and not just in terms of budget. The dual approach of visual and audio content is a near-perfect delivery method to appeal to a viewing audience that wishes to digest advertising content in a passive stream. This video marketing quote summarizes this thought and reminds you why your company leaders will feel so impassioned when it comes to video.
“Authenticity, honesty, and personal voice underlie much of what’s successful on the web.” – Rick Levine
Your #audience knows when they’re being pitched to and they know when you’re there to help and inform. Always keep this video quote in mind when considering the tone of your videos. #Reaching out to people on a warm and personal level will go much further than pushing a sale ever could.
#6 Video #Marketing is Marketing
“Stop thinking of ‘Video Marketing’ as this separate entity that is optional for your business. A video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore
There’s a #trend to separate video marketing as a different channel within the overarching scope of a marketing department. Don’t do this. Video has become crucial that you should always be thinking of ways to get content out there, no matter what type of campaign you’re thinking about running. Video is more than just a subgroup; video is everything in today’s marketing world.
“We’re living in a world where one good video can lead to a massive social following; where a massive social following can drive programming decisions; and where programming can be dynamically created by a user or an advertiser.” – Mike Henry
This is a great #reminder day after day that at any given moment, the next video you put out might set the Internet on fire. When things seem daunting and the numbers just aren’t where you’d like them to be, keep this in mind and keep plugging away! It's all about #consistency.
“#Humor, where appropriate, is a great addition to your video… so embrace the personality of your product, and let it shine through!” – Adam Hayes
This one speaks for itself. Keep your videos #entertaining and give people a reason to keep watching!
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